A Quicker, More Cost Effective Way To Solve Marketing, Advertising, and New Product Development Problems...
"His marketing flair has drawn clients like
Johnson & Johnson, Lever Brothers and Coca Cola to his tiny company "
THE NEW YORK TIMES
"Always thinking ahead "
"Not your run-of-the-mill adman "
THE NEW YORK TIMES
"Ryan is either an advertising and promotional genius or the re-incarnation of P.T. Barnum."
"In the new products arena he seems to possess a preternatural ability to see around marketing corners."
AMERICAN MARKETING ASSOCIATION
Owen Ryan can be contacted 347-621-8856
575 Riverside Drive, #7
New York, NY 10031
How can I be of service to your company?
Accomplished marketing consultant seeks challenge in high quality, consumer products, entertainment, new media or communications enterprise in order to leverage my conceptual fluency and industry-recognized new product development skills, strategic innovation ability, and consumer and B2B advertising and promotion expertise. I am looking to contribute in meaningful fashion to corporate, team, organizational - and personal - growth. You will find I am a hard worker, a quick study, exceptionally imaginative and affordable. Prefer clients in NE United States but will work anywhere if your problem is a good match for my skills.
Career History: Owen Ryan Associates, NY, NY (1984 - Present)
Consultant. Built marketing consulting practice from scratch. Worked with some of America's best-known executives. Attracted important corporate and brand marketing, advertising, creative, sales promo and strategy development assignments from top management of blue chip companies such as Johnson & Johnson, IBM, Kraft Foods and Citibank.
Typical assignments included:
Safeway Stores, Inc. 2001- Current. Hired by Chief Marketing Officer of this $34 billion, 1,900 store retailer to develop and help implement innovative new product initiatives, selling programs, energize in-store promotion and loyalty programs, and identify external non-grocery product and retailer "partnering relationships" to help Safeway more effectively respond to serious volume loss caused by shopper erosion to discount super centers such as Wal-Mart. Helped management identify innovative strategies and tactics to fully maximize and monetize 35 million loyalty card users and 1.5 billion annual transaction base. Re-branded and re-launched Safeway's strategic-partnership programs with retailers such as Nordstrom's, and big box retailers such as Home Depot, Circuit City, etc. (Safeway's "Valued Connections" program) and advised on joint venture relationships with non-grocery, financial services companies.
Anheuser-Busch, Inc. (1995-2000) Hired to advise company management on brand-critical communications issues surrounding a threatened Teamster and AFL/CIO national boycott of Budweiser. (At the time I was hired, a wildcat walkout had just occurred and was spreading to other cities.) Teamsters at AB breweries were shutting down lines, walking off the job, issuing press releases critical of Budweiser quality, wearing "Boycott Bud" T-shirts in TV news reports. A serious problem with huge downside volume loss implications for Bud brand and AB stock price. I organized and led a brand communications crisis team, quickly developed a wide range of turnkey brand and corporate communications solutions to target any foreseeable brand, union, trade or consumer eventuality. (12 separate print trade campaigns, 166 ads, 12 consumer programs including print, radio, POP and TV.) Additional: extensive new product development work, branded and did launch advertising for high-end specialty beers. Re-conceptualized and re- designed primary annual research instrument used to monitor and quantify changes in user attitudes toward various company-owned, and competitive, brands.
Coca-Cola Company. (1985) Hired by Coke CEO to advise on botched introduction of "New" Coke. Prepared position papers, proposed alternative PR and promo responses to core Coca-Cola loyalists. Later hired by VP, New Products to join confidential "new" Coke re-launch team.
Education: High School Dropout, but have lectured on new product development, marketing and business strategy at Columbia, NYU and Harvard Business Schools
ADVERTISING, PROMOTION & NEW BUSINESS DEVELOPMENT EXPERIENCE.
Secured advertising, marketing, creative and/or strategy development assignments from: AT&T, IBM, American Express, SONY, Continental Air Lines, GM, J.P. Morgan & Co., GE, Citibank, Sotheby's, Kraft, Anheuser-Busch, PepsiCo, Kodak, Pfizer, HONDA, Universal Studios, AVON, Hanes Hosiery, (Sara Lee Corp.) NYSE, The Securities Industries Assn., Post Cereals, Country Time lemonade, Cool-Whip, Maxwell House, Grape Nuts (Kraft Foods) Schweppes, Mott's, (Cadbury Beverages), RCA, Four Seasons, VISA, Marriott, The World Bank, The Blackstone Group, President's Council of Economic Advisors, The United States Government, Schering-Plough, American Medical Assoc., Marriott, Xerox, PBS, Toshiba, CBS, NBC, Pizza Hut, Time-WarnerAOL, Morgan-Stanley, etc.
INDUSTRY RECOGNITION FOR CREATIVITY AND MARKETING EXCELLENCE
- Lecturer: Marketing
Communications & Strategy, Harvard Business School, NYU and Columbia Business
- Multiple Domestic and International Clio Awards, ANDY's etc. for advertising and promotional achievement.
- Featured in multiple business news stories:
THE WALL STREET JOURNAL, NEW YORK TIMES, NEWSWEEK, TIME,
JOURNAL OF THE AMERICAN MARKETING ASSOCIATION, INC, NBC, CNN, CBS, etc.
PRIOR (ADVERTISING AGENCY) HISTORY:
Head, D'ARCY/DMB&B, NY, NY, (P&G, Kraft, Gillette) 1976-1979, 1982-1984
Copy Group Head/ DFS/Saatchi & Saatchi Adv, NY, NY (P&G, General Mills) 1979-1981 Group Creative Director, Wells, Rich, Greene Adv., Inc. NY, NY (TWA, Alka Seltzer, P&G) 1981-1982 Dairy Farmer, Old O'Brien Farm, Harper's Ferry, WV 1970-1974
NEW PRODUCT DEVELOPMENT & START UP VENTURES
The Atlanta Sampson Project (Feature film/Art Marketing) http://www.culveramherst.com/atlanta/
OthersDay2006 (Corporate PR & Promo Program)
Letters-To-The-Future & THE FAITH IN THE FUTURE CLUB http://www.culveramherst.com/letters
Philatelic Collectors, Inc., NY, NY (Direct Marketing Company)
Art Appreciation Partners, Inc., NY, NY (Fine Arts Marketing)
Brand Name Management, Inc. NY, NY (IP Development)
Comet Publishing Ventures NY, NY (Custom Magazine Publishing)
Scuba Diving, Classical Music, Entertainment & Films, Minor League Baseball (The Staten Island Yankees!) Published Poet, Active in local community homeless outreach programs, Counselor to at risk teens at Covenant House, New York.
575 Riverside Drive, #7
New York, NY 10031